So we’ve established that Coca-Cola sold more than 25 bottles in their first year, but the story doesn’t end there. Although quite a lot of glasses were sold, it was still a failure in its first year. According to figures online, the total sales for the first year grossed, possibly netted $50. Sure, back in the late nineteenth century that was a lot of money, but when you consider that over $70 was spent on advertising that means it was a loss.
Pemberton sold his business to Asa Griggs Candler for $2300 in 1888, the same year as his death. He would unfortunately never see the success his invention would become.