Sometimes in business you have to cozy up to the enemy in order to succeed. In this instance, it’s a case of a massive online legitimate video distribution site keeping close tabs on its illegal competitors to best serve its own interests. What am I getting at here? Perhaps the largest and most successful streaming video service on the planet, Netflix, monitors BitTorrent and other piracy sites so they know what shows to purchase.
Just think for a moment about marketing strategies. You have a service that you know can be provided to a lot of people, but for it to succeed you need to deliver only the best content. Why waste your time and money filling your catalogue with things that people aren’t interested in? This is exactly the problem that Netflix faced. They have a service that is well known, but in order for it to be most profitable they have to put the majority of their resources and money in the right direction. How much money would the company earn if they spent millions of dollars every month purchasing movies and shows that nobody wants to watch? It would be a lot, and lead to a financial disaster. But the people running Netflix are a clever bunch and worked something out to help the company succeed. All they had to do was watch the pirates.