All hail South Africa. Why? Well there’s a South African national cleavage day. It’s true, and sounds fun… Aah, I mean interesting and insightful. But why is there a national cleavage day in South African ? It is a pretty sexist thing to hold, and you don’t see anyone proclaiming a day to celebrate penises. Oh wait a minute, I forgot that there is one. But first thing first, we really have to ascertain if this is fact or fiction, after all, it’s really an odd thing for a country to celebrate.
Even though we have come across some traditions that involve erogenous zones on the human body that have proven to be a total fabrication, this particular national day actually occurs yearly, and is a recent addition to the calendar. But we must point out that it is not a government proclaimed day. Even the provincial gender commissioner in Eastern Cape has criticized the celebration as being sexist, and a marketing tool focused on exploiting the human body. So why would she say this? Well it all comes down to how the day started.
The South African national cleavage day was started in 2002 by bra maker, Wonderbra. It was started as a marketing strategy for the bra maker, but they claim that it’s aim is to celebrate, in a lighthearted manner, women’s independence and power. Also, to show that the cleavage is unique and something to be proud of.
It’s held in bars, private offices and restaurants around the country at the end of March or early April every year. Competitions are held for best cleavage, and surprise surprise, bras are sold. However, all money raised from the sale of bras are donated to charity.
In recent years, the day of celebration of all things cleavage has been sponsored by Wonderbra, Cosmopolitan and radio station 5fm. So if you’re in South Africa during late March or early April and fancy a perv, this is the celebration for you. But there is however, no nudity.
It is a day for women to realise that their cleavage is something unique and that they should be proud of it. It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men. It gives men a legitimate reason to stare at boobs.
~Anita Meiring, public relations consultant for Wonderbra
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